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WE’VE ALWAYS BEEN OBSESSED WITH OUR CUSTOMERS & WE THINK

The Feeling Is Mutual

Our Story

Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.

Navigating Seasonal Transitions in Your Hair Care Routine

Just as you swap your wardrobe when the seasons change, your approach to hair maintenance should also evolve. The air quality, humidity levels, and temperature play a significant role in how your hair behaves and feels.

Managing Humidity and Dryness

During warmer months, humidity often causes the hair shaft to swell, leading to what many describe as a lack of definition. In these times, products that provide a slight barrier against moisture in the air are essential. Conversely, during colder months, the air becomes dry, drawing moisture out of the hair and leading to static and brittleness.

The Importance of Hydration

Hydration is a year-round necessity, but the delivery method should change. In the summer, lightweight sprays might suffice. However, when the temperature drops, switching to a richer cream-based formula can provide the heavy-duty protection needed to combat indoor heating and harsh winds.

Restorative Rituals

Every few months, it is beneficial to perform a “reset” for your hair. This involves using a clarifying agent to remove any long-term buildup that regular washing might miss. Following this with a protein-rich mask can help repair any minor damage caused by seasonal stressors. This cycle ensures that your hair doesn’t become “tired” or unresponsive to your regular routine.

The Impact of Lifestyle

Beyond topical applications, your daily habits influence hair health. Avoiding overly hot water during your shower can prevent the scalp from becoming irritated. Similarly, using a soft towel to pat hair dry instead of rubbing it can significantly reduce breakage over time. Small changes in how you handle your hair daily can lead to massive improvements in texture and shine.